“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” –Paul Rand | ||
Paul was born in 1914, in New York. His Education (1924-36) consists of Pratt Institute, the Parsons School of Design, and the Arts Students League. Soon after he ended his educational endeavors, his professional career consisted of Esquire-Coronet, Apparel Arts magazines, and then Direction in the late 30’s, where he was an art director. In 1941 he worked for William H. Weintraub Agency in New York as an advertising director, and in the mid 50’s he became a freelance graphic design consultant to many leading American corporations. Characteristics Paul Rand is best known for his logo designs. He created logos for some of the top leading American corporations. He was also one of the creators of the Swiss style, which highlights readability and cleanliness; other characteristics are the use of the grid and sans serif typefaces. Paul has done logos and corporate identities for, ABC Westinghouse, Cummins Engine, IBM, UPS, and more. Paul points out that “ideas do not need to be esoteric to be original or exciting.” He used minimalistic designs that impacted the companies and its consumers, while staying innovative. What he meant to Graphic Design Paul Rand means a great deal to the graphic design community. He taught other graphic designers that you do not need an excessive amount of imagery to convey an identity. He used practical problem solving, and created many recognizable images.
Sources: http://www.answers.com/topic/paul-rand http://paul-rand.com/biography.shtml | |
1 comment:
nicely done
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